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Breaking the Language Barrier

As globalization grows and companies start to expand their markets, communication challenges begin to emerge — both in the workplace and in a company’s relationship with its customers.

One of the most effective ways to overcome language hurdles is translation. While English is undeniably an international language that is spoken and understood by a large population, translating your content to the local languages of your target countries has its huge benefits — which all lead to getting a foothold in your industry.

• Better communication with customers. Translating your content gives the impression that your company understands your customers’ behaviors, values, and the nuances of their cultures. This, in turn, makes them more comfortable and trusting with your brand.
• Wider customer market reach. If you’re going global, expect that not everyone can understand your native language. A one-language-only communication can impede your business potential to market your products or services to a much wider spectrum of customer base.
• Improve brand awareness and visibility. Establishing a genuine connection with the global market is one of the most effective ways to reach out to more people. With a well-translated content, an organization can bridge the language gap and build an image of a truly global brand.
• Avoid conveying the wrong message that can lead to bad brand reputation. Some of the worst marketing mistakes of even the biggest enterprises of the world involve erratic language translations. For example, KFC’s famous tagline “Finger-lickin’ good” didn’t sound so appetizing in China when the people understood it as “Eat your finger off”!
  
  American beermaker brand made its mark in Spain for all the wrong reasons when its “Turn it loose” campaign was commonly interpreted by Spanish shoppers as “Suffer from diarrhea”!
  
  Swedish brand Electrolux is yet another language-difference victim. When it introduced its products in the U.S., its Scandinavian tagline was roughly translated to “Nothing sucks like an Electrolux.” While this is grammatically correct, the connotation wasn’t received well by U.S. shoppers.
  
  Dodge the damaging flak and create a strong brand reputation by making sure your marketing techniques are well translated for your audience. Make your content more relatable to them without having to lose the essence of your brand voice, thus, maintaining your competitive edge.
• Better internal communications. Understanding begins inside, and this couldn’t be more true in business. Before any marketing efforts and business campaigns goes out to the public, a thorough planning is indispensable. But this also requires the ability of teams to collaborate — from the highest executive management down to the frontline team (e.g. sales associates).
  
  When a company aims for global presence, it must embrace the inevitability of a diverse workplace and the challenges of language differences. When not solved, these can cripple productivity, team collaboration, customer retention, and, eventually, market expansion. Overcoming these difficulties, though, has its remarkable rewards. Working with people of different languages and cultures drives creativity, innovation and, ultimately, the success of an organization.
  
  While language training is another strategy to break the language wall, having your documents translated into the local tongue of most of your employees can be the faster, more efficient way to communicate with them effectively. Concerns and questions can be answered and understood more quickly and easily.

Easy Accessibility

ISOSOI makes it easier for you to translate your documents wherever you are. Our responsive web design adapts to the size of your device, so you can still easily navigate through our translation pages. We are available for any gadgets.

User-Friendly & Multilingual Ability

Once registered, you can create an account at the level you deem you need and create multiple translatable documents. Each document (which can be any type of file, such as product manual or training material) will have its own unique URL (web address within our system). You can then share this URL to anyone.

There’s no need to create any document in English. In fact, you can upload a file in any language and translate it right away in any other language via the selection menu options at anytime, anywhere.

ISOSOI allows you to manage all your translation needs within one single interface in just a few clicks. Simply import your content and choose your target languages!

Cost-Effective Solutions

With ISOSOI translation system, you’ll get the convenience and power of technology and the precision of the human mind in one. As is said, time is money. Save time looking for reliable translation agencies and waiting for their output turnaround and get 50% or more savings on your translation budget!